Saw this really neat article over at NPR today on how the North American Air Defense Command (NORAD) started their now famous Santa Tracker program by complete accident.
Col. Harry Shoup’s secret red-phone hotline at the Continental Air Defense Command, now known as NORAD, rang one day in Dec.1955 and when he answered it:
“And then there was a small voice that just asked, ‘Is this Santa Claus?’ “
His children remember Shoup as straight-laced and disciplined, and he was annoyed and upset by the call and thought it was a joke — but then, Terri says, the little voice started crying.
“And Dad realized that it wasn’t a joke,” her sister says. “So he talked to him, ho-ho-ho’d and asked if he had been a good boy and, ‘May I talk to your mother?’ And the mother got on and said, ‘You haven’t seen the paper yet? There’s a phone number to call Santa. It’s in the Sears ad.’ Dad looked it up, and there it was, his red phone number. And they had children calling one after another, so he put a couple of airmen on the phones to act like Santa Claus.”
The Santa Tracker tradition started with this Sears ad, which instructed children to call Santa on what turned out to be a secret military hotline. Kids today can call 1-877 HI-NORAD (1-877-446-6723) to talk to NORAD staff about Santa’s exact location.
